Rise of the Robots

Tammy Harvey • March 8, 2017

It’s 7.00pm on a Friday night and you’ve met a group of friends for dinner at your favourite restaurant. Sorry, did I say actual people? I meant Facebook/Instagram/Twitter friends or followers…Now I’m not ‘hating on’ technology at all. Of course we wouldn’t be able to do so many of the things we can today without some form of digital/technological assistance. It has literally changed our lives and made an incredible number of resources available at our fingertips. Although often ridiculed in the media for its addictive tendencies (which can be true), there is a plus side to the rise of the robots. What exactly is that, you may ask? Well, as technology is constantly developing, newly created positions are simultaneously being generated. According to the November 2016 SEEK Insights & Resources report, ‘job ads in the marketing and communications industry also rose by 10%....’ ‘Digital marketing has gone crazy…’ (Christie) [1]

In an article by Graham Lloyd, featured in The Weekend Australian, titled ‘Future Shocks’, Lloyd discusses twelve future technologies that underpin the Fourth Industrial Revolution including 3-D Printing, Advanced Computer Technologies, Nanotechnology and Virtual and Augmented Realities. He states, ‘ Software will disrupt most leading industries and companies within a decade’ [2]. And what does that mean for the job seekers out there? Lloyd suggests that improved communication will result in employees being able to choose where to live and commute, both electronically and virtually [2]. And for our hiring managers?

As the digital jobs grow in number, contact us if you need a hand…by phone…by email…by Instagram…by Twitter…by Linked In…by Facebook…well you get the idea! References

  1. SEEK Analytics November 2016, < http://insightsresources.seek.com.au/seek-employment-trends-jobs-ads-candidate-confidence-rise >
  2. Lloyd G, 2017 ‘Future Shocks’, The Weekend Australian, p. 22

Find the job you love I Find the right talent
Get in touch with people2people

Australia   I   United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.



Share insights

Recent articles

By Kalinda Campbell August 7, 2025
In this legal market update, industry leaders Emma Elliott and Damian Gordon join Kalinda Campbell to explore the top pressures and opportunities shaping legal practice in 2025. From salary trends to generational shifts, they share actionable insights on how firms across Australia and New Zealand are adapting.
By Kalinda Campbell August 4, 2025
Australia's legal sector enters 2025 with high demand for experienced lawyers and legal support staff, but limited supply. Law firms are expanding, yet many remain under-resourced. This update explores the pressures driving recruitment, the role of flexible work, and what firms must offer to stand out in a tight hiring market.
By Bianca Luck July 31, 2025
Across Australia and New Zealand, finance leaders are balancing automation, flexibility, and rising pay demands. In this joint update, Leanne Allen and Chris Yam share how stable teams, upskilling, and strategic roles are redefining accounting and finance for 2025.
By Liz Punshon July 28, 2025
Australia's labour market in 2025 is marked by rising applications, fewer job vacancies, and growing uncertainty for both employers and job seekers. While it may appear to be an employer's market, challenges like irrelevant applications and low candidate reliability persist. This update breaks down the state-level trends and strategic responses shaping recruitment.
By Aiden Boast July 24, 2025
With AI reshaping content and remote teams on the rise, the marketing world is in flux. In this update, Nicole Clarke explains how marketers can stay ahead by mastering new tools, preserving quality, and adapting quickly. Discover what it takes to lead in the age of automation.

Latest Media Features


Get in touch

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us